The American Dream Podcast

The American Dream Podcast - The Exit Strategy Every Business Owner Needs w/ Brian Franco

Stephen Martinez Season 3 Episode 2

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In this episode, we sit down with Brian Franco, a seasoned expert in the private equity space, to break down what every business owner needs to know before selling their company. Whether you're doing $3 million, $10 million, or more in revenue, understanding how private equity works can be the difference between walking away with a paycheck—or building generational wealth.

Brian dives into what private equity really is, how to position your business for maximum valuation, the importance of EBITDA, and why strategic planning is key long before you're ready to exit. If you've built a company and you're wondering what's next, this episode is a must-watch.

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